![]() Morgan Center for Entrepreneurship helps STEM faculty become more entrepreneurial by naming top professors as Deliberate Innovation Faculty Fellows and by offering training through its Faculty Entrepreneurial Training Academy. The National Science Foundation has a major program, I-Corps, that funds workshops at over 80 universities to teach customer discovery to scientific researchers. Yet there are innovative programs which seek to integrate discovery and products. Universities face a special challenge in getting faculty and students to cross between the yin and yang of entrepreneurship since the yin of discovery is often housed in the science, technology, engineering and mathematics departments while the yang of markets is across campus in the business school. While companies will continue to figure out ways to bring scientists and managers together-for instance, many Silicon Valley companies provide free food and coffee in convenient public spaces in order to get people out of their offices and talking to one another-it’s equally important to think about how we educate the next generation of engineering and business people. It either takes an accident or deliberate effort on the part of individuals to blend discovery with products. While product innovation clearly involves moving back and forth between ideas and markets, the challenge is that many business organizations are not set up to facilitate this sort of interaction. This particular vehicle was assembled by the McLaughlin Motor Car Company in. Over the next few months, Durant drove his Buick all over the back roads of Michigan, to not only test the vehicle but also learn what farmers and townspeople thought about automobiles and how they might use them.īuick's 1908 Model F. As a manufacturer of horse-drawn carriages, Durant initially didn’t think automobiles had much of a future, but he agreed to consider taking on Buick if his colleagues would give him a car to drive. Durant entered the automobile business in 1904 when his business colleagues in Flint, Michigan asked him to take over the fledging Buick Motor Company. Durant, Henry Ford’s rival and founder of General Motors. ![]() One example of an entrepreneur who made such a journey is William C. ![]() In some cases, the yin and yang come together through the interaction of scientists and managers such as Stookey and Waterman in other situations, it’s a journey taken by a single individual. It is only by going back-and-forth between ideas and markets that an entrepreneur or a company is able to create a fit between product and market. For entrepreneurs, life is a journey on a winding path between the yin and yang, sometimes venturing deep onto one side but then wandering back to the other side. In entrepreneurship, we can think of the yin as being all about knowledge, discovery, and playing with ideas-being open to new possibilities-while the yang is concerned with establishing markets and putting strategy and structure in place. For Daoists, the yin embraces the moon, the feminine, the passive, the emotional, and creativity while the yang represents the sun, the masculine, the active, the rational, and planning. In Chinese Daoist thought, the yin and yang are used to think about how seemingly opposite or contrary forces may actually be complementary, interconnected, and interdependent. represent the dynamic interplay of yin and yang. ![]() Elements of entrepreneurship mapped onto the Taijitu, the symbol used in Daoist philosophy to.
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